Head of Marketing (f/m)

Driving the future of sustainable agriculture through technology

AGRIVI is one of the leading global farm management software companies, renowned for its impact on transforming agriculture and enabling a sustainable future of food. With a strong brand and market presence already established, we are looking for a Head of Marketing to further amplify our positioning, accelerate demand generation, and lead our marketing team.

Why this role matters
This is a hands-on leadership role where you’ll own AGRIVI’s brand, digital presence, lead generation, and communications. You will directly report to the CEO and will be responsible for developing our positioning, driving demand, and amplifying AGRIVI’s voice in the global agriculture and sustainability landscape.

Key responsibilities:

• Grow AGRIVI’s brand and positioning in the global agtech market.
• Lead an efficient team of marketing professionals (visual design, content/communications, and marketing administration).
• Own thought leadership and content creation (articles, reports, case studies, website, newsletters, social).
• Secure strong pipelines by implementing AI-driven marketing automation, lead generation and content personalization.
• Drive media/PR efforts to position AGRIVI as a global agtech leader in front of targeted audience.
• Run generative engine optimization, SEO, SEM and digital campaigns to increase visibility, inbound traffic, and pipeline.
• Manage AGRIVI’s presence at key industry events and webinars.
• Work closely with sales and product teams to align marketing with go-to-market strategy.

Requirements:

• 5–8 years of experience in B2B SaaS or international technology marketing.
• Proven track record of running end-to-end campaigns that deliver measurable results.
• Experience in leading a small marketing team while remaining hands-on.
• Proficient strategic thinking skills and customer-centric mindset
• Strong skills in content, communications, SEO, and digital demand generation.
• Hands-on experience with marketing automation platforms.
• Excellent communication and project management skills.
• Passion for positive impact, sustainability, food, or agriculture is a strong plus.

Location: Zagreb, Croatia (hybrid/remote possible).

We offer:

• A leadership role with ownership of AGRIVI’s full marketing activities.
• Opportunity to grow an international brand of a mission-driven company.
• International exposure in AgriTech, innovation and sustainability sectors.
• Entrepreneurial, collaborative, and supportive culture.

Perks and Benefits:

Thank you for applying. Only those candidates who meet the requirements will be contacted directly. All applicants will be provided with equal opportunities regardless of their age, sex, race, culture or any other non-work-related characteristic. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection. 

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